A really dumb question...on Your Name

[PeteInPerth]

I am embarrassed to ask this, but here goes:

I have a business (a Limited Liability Company) and I want to start selling on Amazon. I need to create a buyer account and then from there set up a seller account. No problem.

The very first thing I need to do on setting up the buyer (regular) amazon account is fill in the box which says 'Your Name' - so do I put my name or should my company name - the company is a legal entity and it is the company which is going to be selling so I am inclined to put the company name in 'Your name'.

So which should it be, my name or the companies?

Sorry if this is a stupid question - I have searched high and low and can find no answer....

[Dax]

It's been a while since I set up a new account myself, but I think I just started by creating a Seller account and the Buyer account will get set up automatically. That being said, the Buyer account shows my "Store" name and not my legal business entity.

[PeteInPerth]

Many thanks Dax, my store name will be the same as my company name so I will use that in the 'Your Name' field.

Thanks so much for such a superb site crammed full of useful information and resources - I really appreciate it:-)