Search Engine Results Page



In the last six weeks, we have seen our listings fluctuate anywhere between page 3 and 18 for the same search term. Two weeks ago we were at page 18, and today we are showing on page 5. We have also made no changes to the listing in the last few weeks.

I understand that there is art to refining Amazon listings which requires a balance of nous and trial&error - however, this extreme variation appears odd.

Does anyone know why a listing would fluctuate between results pages so much without any changes? Is there a delay between when changes are made to when results pages are affected?

Thanks for any suggestions,